Because jewelry consumes the majority of newly-mined gold in the United States and around the world, jewelry retailers, and by extension jewelry buyers, are in a powerful position to influence mining industry behavior.
That’s why Earthworks started the No Dirty Gold campaign
to educate and encourage jewelry retailers and consumers to use their
market power to pressure the mining industry to clean up its act.
Over 100,000 people have signed the No Dirty Gold pledge to end destructive gold and metal mining practices. And some good news just in time for Valentine’s Day — over 100 of the world’s leading jewelry retailers have committed to more responsible metals sourcing by signing the No Dirty Gold campaign’s Golden Rules.
http://www.earthisland.org/journal/index.php/elist/eListRead/this_valentines_day_say_no_to_dirty_gold
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