Chopard's guilt-free gold

Jewellery making, and the sourcing of its raw materials, is notoriously archaic and convoluted, making chains of custody complex. But one approach is to start on a small scale and go straight to the source. Which is exactly what Swiss jewellery and watch brand Chopard did when it decided to start making precious jewels from Fairmined gold from Peru.
http://www.telegraph.co.uk/luxury/jewellery/13541/chopards-guilt-free-gold.html