Through the partnership, Chopard will get its gold from small mines in Colombia and Ecuador.
The crusade for “green” gold — inspired by the campaign for gemstone traceability to fight the trade in so-called blood diamonds in the 1990s — is one of many environmental causes espoused by Livia Firth, co-founder of Eco-Age, an organic boutique in London and wife of the actor Colin Firth.
“When any jeweler in the world asks where gold comes from,” Ms. Firth said, “the bank does not know, so I met actual miners and decided to take the bull by the horns.”
No comments:
Post a Comment