That might partly explain the industry's reluctance to noisily jump on board the ethical train in the way that, say, fashion has. It was seven years ago that the Responsible Jewellery Council (RJC)was set up by 14 founding members, including the likes of Cartier and the Diamond Trading Company (part of diamond giants De Beers). But while smaller-scale boutique jewellers such as CRED or Ingle & Rhode have been using ethics as their major selling point, it's only since the official launch of Fairtrade and Fairmined gold and Ecological Gold (extracted without chemicals) last February that there has been a noticeable increase in the ranks of high-end established jewellers openly claiming their ethical credentials.
http://www.thenational.ae/lifestyle/fashion/where-are-your-gems-from
No comments:
Post a Comment