Two-thirds of corporate executives surveyed by Deloitte believe sustainability is necessary to remain competitive. Executives also see communicating environmental issues to investors as well consumers as important.
One reason is that sustainability is a driver for some shareholders. Institutional investors like pension funds tend to value environmental, social and governance (ESG) issues. More than $3 trillion worth of funds under management in 2010 fell under ESG guidelines, according to U.S. Investment Forum data.
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